Google Ads - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Google Ads.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Google Ads key performance metrics.

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Websites using Google Ads



Description of Google Ads: Google Ads is an online advertising platform developed by Google.

Google Ads is used by 12.08% of websites in the Advertising category.

Business and Finance is the most popular main category among the websites using Google Ads.

Business is the most popular subcategory among the websites that are using Google Ads.

The technologies that are most often used together with Google Ads are Google Ads Conversion Tracking, Open Graph, core-js, Facebook Pixel, Google Tag Manager, HSTS, Facebook, HTTP/3, Google Analytics, webpack.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Google Ads may also be interested in using these other technologies: Google Ads Conversion Tracking, Google Call Conversion Tracking, Microsoft Advertising, Microsoft Clarity, Draftpress HFCM, UNIX, Duda, MyWebsite, Ruby on Rails, Frequently Bought Together.



Top IAB Industry Verticals using Google Ads





Top 10 technologies that are most often used together with Google Ads



Technology% of use together with Google AdsWebsite
Google Ads Conversion Tracking100https://support.google.com/google-ads/answer/1722022
Open Graph63.01https://ogp.me
core-js54.24https://github.com/zloirock/core-js
Facebook Pixel49.84http://facebook.com
Google Tag Manager45.95http://www.google.com/tagmanager
HSTS41.54https://www.rfc-editor.org/rfc/rfc6797#section-6.1
Facebook36.82http://facebook.com
HTTP/334.42https://httpwg.org/
Google Analytics32.5http://google.com/analytics
webpack32.14https://webpack.js.org/




Technologies that are most interesting for website using Google Ads, as determined by our AI recommender



TechnologyAI Recommendation Score Website
Google Ads Conversion Tracking0.8https://support.google.com/google-ads/answer/1722022
Google Call Conversion Tracking0.25https://support.google.com/google-ads/answer/6100664
Microsoft Advertising0.12https://ads.microsoft.com
Microsoft Clarity0.12https://clarity.microsoft.com
Draftpress HFCM0.1https://draftpress.com/products/header-footer-code-manager-pro/
UNIX0.1http://unix.org
Duda0.09https://www.duda.co/website-builder
MyWebsite0.09https://www.ionos.com
Ruby on Rails0.09https://rubyonrails.org
Frequently Bought Together0.09https://www.codeblackbelt.com


Distribution of domains using Google Ads over IAB1 verticals











Introduction to Google Ads

Google Ads is an online advertising platform developed by Google, where businesses can create and display ads to target specific audiences. It operates on a pay-per-click model, where advertisers bid on keywords and pay when users click on their ads. The platform allows for a wide range of ad formats, including text, display, and video ads, and provides tools for tracking and measuring ad performance. With Google Ads, businesses can reach customers on Google search, partner websites, and YouTube.

Practical Applications of Google Ads


1. Advertising products or services to potential customers through targeted ads.
2. Increasing website traffic by displaying ads on relevant search engine result pages.
3. Promoting brand awareness through the use of display ads on popular websites.
4. Retargeting previous website visitors with personalized ads to encourage them to convert.
5. Measuring the effectiveness of ad campaigns through analytics and data tracking.
6. Testing different ad formats and targeting strategies to optimize performance and ROI.
7. Creating custom audience lists based on user behaviors and demographics.
8. Running seasonal or limited-time promotions through ad campaigns.
9. Utilizing geo-targeting to reach specific geographic locations or regions.
10. Collaborating with other businesses or websites to cross-promote services or products.

Benefits and Advantages of Google Ads

- Allows businesses to reach a large audience
- Cost-effective compared to traditional advertising methods
- Provides detailed targeting options for specific audiences
- Offers real-time data and analytics to track performance
- Enables businesses to adjust campaigns in real-time for better results
- Can increase website traffic and conversions
- Offers various ad formats (text, display, video, shopping) for different marketing goals
- Provides a level playing field for businesses of all sizes to compete.



Distribution of domains using Google Ads over IAB2 verticals













Most popular websites using Google Ads



WebsiteIAB category 1IAB category 2OpenRank
wordpress.comBusiness and FinanceForum/Community7.8
hbr.orgBusiness and FinanceBusiness6.64
economist.comNews and PoliticsInternational News6.57
webmd.comMedical HealthDiseases and Conditions6.28
acm.orgBusiness and FinanceIndustries6.24
cargocollective.comStyle & FashionIndustries6.15
bbb.orgBusiness and FinanceBusiness6.13
thelancet.comMedical HealthDiseases and Conditions6.01
ey.comBusiness and FinanceIndustries5.99
podbean.comMusic and AudioTalk Radio5.97




Less popular websites using Google Ads



WebsiteIAB category 1IAB category 2OpenRank
suncomm.tvTechnology & ComputingComputing0
baazigarbook.comBusiness and FinanceIndustries0
fortunewinds.comPersonal FinanceComputing0
discountmattresslady.comShoppingTravel Type0
everydayitservices.comBusiness and FinanceBusiness0


Distribution of domains using Google Ads over 1 million most popular domains
















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Distribution of domains using Google Ads over domain ages



The average age of websites using Google Ads is 12.4 years.

The average page rank (measure of backlink strength) of websites using Google Ads is 2.72.











5 technologies that are less often used together with Google Ads



Technology% of use together with Google AdsWebsite
1C-Bitrix0.0062http://www.1c-bitrix.ru
3dCart0.0062http://www.3dcart.com
51.LA0.0062https://www.51.la
A-Frame0.0062https://aframe.io
A8.net0.0062https://www.a8.net